Easy navigation in a complex webshop
Peter Gram Møller, former Managing Director at Wupti
“The vision of wupti.com is to become the leading webshop within consumer electronics and domestic appliances in Denmark and to strengthen our position as a webshop with both low prices and high credibility"
Cross-selling & upselling
In addition, Wupti uses both cross-selling and upselling to increase the webshop's user-friendliness. For example, on the product page for a Samsung LED TV, the customers are informed about the related products under the headline ‘Do not forget the accessories’ such as antenna cable, HDMI cable and wall brackets. Just like the customers under the headline ‘Others have also been looking at’ are easily guided to continue the search if this was not the TV they had in mind. Last but not least, Wupti offers its customers a total discount if the customer chooses to ‘bundle’ his/her products in a so-called ‘package deal’ or ‘combination offer’.
Collects data from many suppliers
Launched in November 2013
Webshop, PIM, Media Bank, and CMS
Functions & features
Responsive design, faceted search, cross-selling & upselling, and integration to external suppliers
Silver at the E-Commerce Award 2015