One of the key tools to offer the customers the best content, regardless of where they are, is Bizzkit CMS. With a very flexible and user-friendly CMS, Matas has access to various design specific templates to create individual articles and pages or set up entire catalogues in a simple and user-friendly way to appear most optimally on the various devices which the customers use and that are adjusted to each of Matas’s many universes.
In a close cooperation between Hesehus, Matas and Matas’s advertising agency Nørgård Mikkelsen which is responsible for Matas’s catalogue that is distributed in a physical form to the Danish homes, the catalogue has now also been created as a digital version through a ‘mobile publicator element’, a concept developed by Nørgård Mikkelsen. The mobile publicator makes it possible for Matas to offer the customers a user optimised version of the catalogue if the customers choose to access it online instead of in the physical form.
By creating the catalogue in the CMS, the catalogue appears as a normal page on the website which is adjusted to the individual device from which it is accessed via fluid design that provides the customers with a far better experience than if the catalogue was merely created as a PDF version of the physical catalogue.
Another very fantastic feature on the mobile publicator is the possibility that the user may click on any product in the catalogue and subsequently be led directly to the product in the webshop – a simple and very relevant opportunity to offer an optimal customer journey for the users and provide Matas with a quick sale.