Matas ensures customers' overall experience
New online chat gives customers a unique shopping experience
To provide customers with the best guidance online, Matas, in cooperation with Hesehus and the international customer client provider, HERO®, has launched a personal online chat. With the chat, Matas turns their shop assistants into online beauty experts who via chat, live and video functions can advise and guide the customers while they shop online from home.
The beauty consultant can via the chat act as the customer's personal shopping assistant and display products via video and link to the products which the conversation concerns. The chat function also makes it possible for the beauty consultants to follow the customer's history in the webshop allowing them to guide the customers based on previous purchases and favourite brands and thereby ensure the customers a unique and very personal shopping experience.
Matas LIVE – let’s go live shopping
Matas also inspires and guides the customers via live shopping, where the customers at every Matas LIVE event are met by either one of Matas's competent beauty consultants or by relevant experts such as Ole Henriksen or Marianne Tromborg, who will deal with a certain topic in depth in the live video, give good advice and not least answer the questions which the customers can ask via a live chat in the video.
During the live video, the beauty consultant can demonstrate and recommend the mentioned products, which also regularly appear on the screen, from where they can be added to the shopping cart, as there is full integration with the shopping cart on matas.dk.
With live shopping Matas can communicate in a new and present way with the customers, which was only possible in the physical stores before. The customers have received the concept very well and Matas are now live several times a week.
Webshop, PIM, DAM, CMS and Design
Funktioner & features
Click & collect, click & return, Google Assistant, live shopping, video chat and visual search
Winner of the Gold Award 2020 and gold in the category 'Best omnichannel company' in 2013 and 2020 at the E-commerce award