Strategic sparring and business development

Strategy and development

Today, e-commerce is much more than just placing an order online. To more and more companies, e-commerce is an essential element in their business strategy and this makes large demands on the choice of e-commerce supplier. The supplier not only has to provide the technical platform but it certainly also has to be a strategic business partner.

We are the sounding board that challenges your business model and strategy with tools from, i.a. the Blue Ocean Strategy Institute on INSEAD and inspiration about digital disruption from Singularity University allowing us to raise the bar. Only by thinking strategically and ambitiously, your company will become one of the e-commerce winners of the future, and we take pride in helping you get there.

Strategy and development

Josephine Hagger, Marketing og E-commerce Manager hos Stof & Stil

"From our very first meeting with Hesehus, we were convinced that they would be the perfect business partner for us. In coorporation with Hesehus we have created an ambitious and international webshop based on our core users. From the beginning of the project we have worked determinedly to create an inspiring solution that forsters creativity and gives our customers a unique shopping experience"

Preliminary analysis

To be prepared is half the victory. This also applies to ambitious and strategic e-commerce solutions. We therefore start all new projects with a carefully and thoroughly tested preliminary analysis process in which nothing is left to chance. We focus on your strategic situation and use, e.g. Customer Journey tools to identify your core customers and understand their habits, consumption patterns, and needs. This provides a unique insight which can differentiate you from competitors.

Project process

Like lawyers and auditors, we use standardised processes which ensure a high quality in our solutions. We base our work on the Scrum model and run all projects as agile as possible. To us it is essential to involve our customers in the projects and we do so both through meetings every other week and by ongoing, systematic reporting to ensure a common overview. The result is that we succeed in time and at the price agreed. And you get a solution that is even better than the one we originally described.

Analytics and optimisation

We have the expertise to see through the e-commerce statistics in Google Analytics and we have the experience to convert this knowledge into an increased turnover in your webshop. If the customers find it difficult to navigate the webshop or leave when they reach the shopping basket, this means less sales for you. The opportunity to optimise the conversion rate requires insight but in return it allows you to increase your sales significantly. For example, we have increased the turnover in Inspiration’s webshop by 76% in six weeks.


Downtime is equal to lost turnover. We are therefore always monitoring our solutions and we move fast if something turns out not to work as intended. We take pride in the fact that our solutions are always up and running and we are interested in having the discussions with the hosting centres to make sure that together we ensure performance and high uptime.

 Search engine optimisation

Search engine optimisation

A webshop only becomes a success if it attracts customers and here search engine optimisation (SEO) is key. A webshop from Hesehus is, of course, search engine optimised from the beginning, and we will be your business partner to ensure you have high Google rankings also after launch. This can be a long and demanding task and we create the overview in the progress.

Peter Thybo Andersen , E-commerce Manager hos Nissens A/S

"The essential about coorporating with Hesehus is that they familiarise themselves with our business and function in extension of us. Mostly, I do not consider developments as external projects but rather as something we start internally - that is how close we coorporate.  I believe that this mutual understanding gives a tremendous value to our development and the results derived from it"

Lars Hedal, CEO at Hesehus
"Want to hear more?" Lars Hedal CEO +45 40 25 50 83