13 November 2020

Matas wins the Gold Award in the competition for the E-Commerce Award 2020

Latest news

Latest news, trends and tendencies within e-commerce

In cooperation with the e-commerce house Hesehus, Matas has once again proved to be one of the front-runners within e-commerce with the launch of visual search on matas.dk. A functionality which has not been seen till now in beauty webshops neither at home nor abroad.
In Hesehus, we are still experiencing an increasing demand for ambitious e-commerce solutions and we are therefore once again expanding the team of competent hesehusians. This time, we are welcoming as many as six digital profiles – including a strategic Design Manager and a technical Support and Scrum Master.
Subscriptions are among the hottest features within e-commerce and a service which an increasing number of consumers are demanding. It is therefore not surprising that the development has picked up speed and the bar for the consumers’ expectations has been raised. But what does it take to make the consumers click subscribe and choose your brand?
Hesehus’ e-commerce platform Bizzkit has captured the Swedish market and is aiming for success. A doubling of the number of Swedish solution partners within the last 14 days strengthens the ambition to capture 10 percent of the growing Swedish e-commerce market.
The consumers have no doubt. They no longer just want to visit a shop but are attracted by the very special shopping experience which creates extra value and Insta moments. It is therefore an advantage for today's retailers to rethink the physical shop and make it an experience destination which the customers simply have to visit!
At Hesehus, we experience an increased demand for expert knowledge and strategic feedback on digital marketing and online performance from our customers. Therefore, we now expand the team with an experienced Commerce Optimisation Manager for our analytics team and yet another tech talent for one of our development teams.
Denmark’s leading supplier of quality wine, H.J. Hansen Vin, has selected Hesehus to be responsible for its new ambitious overall solution which will bring the unique H.J. Hansen wine experience online.
Every year, The Confederation of Danish Industry’s regional associations honour an apprentice or trainee from their area who has performed exceptionally well professionally and collegially. This year, Hesehus’s talented media graphic designer trainee, Frederik Tubæk Rasmussen, won the prize and he was surprised and presented with the prize today.
Today, consumers are more environmentally conscious than ever before. They would like you e-commerce companies to lead the way and make it easy for them to make the eco-friendly choices before, during and after the purchase. But how do you create the sustainable shopping experience, which the consumers are look for, and position yourselves ahead of the competitors as the eco-friendly choice on the market?
Live shopping is one of the e-commerce trends which are now accelerating during the corona crisis where access to the physical shops is limited. Live shopping makes it possible for e-commerce companies to guide their customers online in ways which were previously reserved for the physical shops and can therefor not only strengthen online sales during the crisis but also the relation to the customers in the future.
Offensive approach to corona: In cooperation with Hesehus, and the international award winner, HERO®, Matas and Zizzi are now turning the shop assistants into online beauty and fashion experts with a new online chat which not only helps strengthen the sales during the corona crisis but which will also improve the shopping experience for their customers.
One of Denmark’s leading suppliers of e-commerce solutions, Hesehus, has published its annual accounts for 2019. A revenue growth of 25%, a sound bottom line and continued addition of new employees bear witness of yet another year with healthy growth for the e-commerce specialists from Odense.

See all news