
Case: Fristads Kansas Group
Ground-breaking e-commerce solution
Fristads Kansas Group
Europe’s leading provider of workwear Fristads Kansas Group has in cooperation with Hesehus developed a unique webshop solution in which all of Fristads Kansas Group’s customers, mainly comprised of large international companies, have their own customised webshop with specifically customised products and order options.
With an annual turnover of more than DKK 4 billion and a product portfolio containing some of Europe's leading brands such as Norwegian workwear brand Wenaas, the Belgian B&C, the French Bragard & Lafont, and in Denmark the well-known Fristads Kansas brand, Fristads Kansas Group is among the absolute largest players in the market for workwear. For an organisation as Fristads Kansas Group that do business in workwear, it is alpha and omega that the large companies, that represent Fristads Kansas Group’s customers, have the selection presented in a simple way allowing only the specific products manufactured for the individual customers to be displayed in the webshop.


Numerous webshops in one platform
The e-commerce solution is actually not just one webshop but more than 400 webshops with half a million users on the same platform. This means that many of the companies, which are Fristads Kansas Group’s customers, have their own personal webshops containing only the products that are manufactured specially for them and this has been positively received by the end-users. Another positive aspect of the ambitious webshop solution is that the solution has turned out to be crucial to several large concerns’ choice of Fristads Kansas Group as their supplier. In other words, the webshop is a strong differentiation factor from competitors.
Webshop cooperates with ERP systems
One of the most unique features in the solution is the pre-ordering option. The customers are involved in the decision of how much to order for the next season. In this way the customers are sure that they have what they need and this makes it easier for Fristads Kansas Group to order the right amount of products. In other words, Fristads Kansas Group has “moved the demand forward in time” and has thereby optimised its supply chain. This is possible because the e-commerce solution is integrated with Fristads Kansas Group’s various ERP systems.
Special webshop for distributors
In addition to the described B2B webshop solution, the solution has also been launched in a B2P version – Business to Partner. This system is used by Fristads Kansas Group’s dealers. Where the B2B version is good at handling a large number of employees and a complex budget system, the strength of the B2P version is to handle large volumes of products, a larger selection, large orders and the system is also customised with the information needed by the distributors. Furthermore, the possibility of customisation of the products is expanded. The B2P version as well as the B2B version provide the possibility of pre-ordering which is a huge advantage for Fristads Kansas Group due to the very large amounts of clothes that the distributors often order in the webshop.
Case details
Launched in January 2012
Platform
Webshop, PIM, DAM, CMS, and Design
Webshops
More than 400 webshops on the same platform
Number of users
More than 500,000 users of the solution
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