Numerous webshops in one platform
The e-commerce solution is actually not just one webshop but more than 400 webshops with 400.000 users on the same platform. This means that many of the companies, which are Fristads Kansas Group’s customers, have their own personal webshops containing only the products that are manufactured specially for them and this has been positively received by the end-users. Another positive aspect of the ambitious webshop solution is that the solution has turned out to be crucial to several large concerns’ choice of Fristads Kansas Group as their supplier. In other words, the webshop is a strong differentiation factor from competitors.
Besides sorting filters such as brand, area of the body, and work type the solution provides the possibility of entering body measurements of each individual employee which helps the customer to always order the right size of clothes for all employees and this results in fewer returns which is normally a large challenge within e-commerce involving clothes. When placing a new order, the customer can indicate which employee the new workwear has to fit and in this way the correct sizes are automatically ordered.
Furthermore, it is up to the customer to decide which employees have access to order clothes from the webshop, e.g. if the individual employee is allowed to order or if it is the responsibility of the team leader or some one else in the organisation. It is also possible for the team leader to order the clothes but that the order has to be approved by a higher ranking manager. In short, the system is very flexible and the individual company may decide how to customise the system.
As the sizes may differ in the various countries in which the solution is used, the webshop contains a size converter that can convert the sizes to ensure that the customer gets the correct size of workwear. The way it works is that the individual company can choose what size formats to use in the webshop. For example, the customer may choose that it will be relevant with an American and an Italian size converter. Accordingly, Fristads Kansas Group will adjust the sizes together with the customer based on how the Italian size is compared to the “raw” size based on which all the clothes are manufactured. It may, for example, be indicated that an Italian size 32 corresponds to a “raw” size 38 or 40. It is all done using an adjustable “ruler” allowing the sizes to overlap and be completely adjusted.