Case: Fristads Kansas Group
Ground-breaking e-commerce solution
Fristads Kansas Group
Europe’s leading provider of workwear Fristads Kansas Group has in cooperation with Hesehus developed a unique webshop solution in which all of Fristads Kansas Group’s customers, mainly comprised of large international companies, have their own customised webshop with specifically customised products and order options.
With an annual turnover of more than DKK 4 billion and a product portfolio containing some of Europe's leading brands such as Norwegian workwear brand Wenaas, the Belgian B&C, the French Bragard & Lafont, and in Denmark the well-known Fristads Kansas brand, Fristads Kansas Group is among the absolute largest players in the market for workwear. For an organisation as Fristads Kansas Group that do business in workwear, it is alpha and omega that the large companies, that represent Fristads Kansas Group’s customers, have the selection presented in a simple way allowing only the specific products manufactured for the individual customers to be displayed in the webshop.
Launched in January 2012
Webshop, PIM, Media bank, CMS, and Design
More than 150 webshops on the same platform
Number of users
More than 220,000 users of the solution