Secure e-commerce with prescription medication

157 local pharmacies on

157 Danish pharmacies throughout the country have jointed forces to set a completely new standard for e-commerce with prescription medical products and non-prescription medicine which has resulted in the ambitious e-commerce solution

The vision for has been to create a high-end webshop which provides the customers with the same experience of strong professional competence and qualified medical guidance as in the local pharmacy. Another important aspect has been to fuse the webshop and the individual pharmacy giving the users an experience of having the pharmacy close by – locally and on the Internet – 24 hours a day.

4 million separate prices and stocks figures through system integrations

To satisfy the request for local service as well as sale of prescription medication at, it required several sophisticated integrations to different systems.

The request to provide the customers with local service required integration to their local pharmacy through the webshop and it was therefore necessary to integrate the webshop to each of the systems of the individual pharmacies. Through integration of the individual pharmacy systems, the solution handles more than 4 million separate prices and stocks figures.

Another essential integration in the solution is the integration to NemID and the health data network which is necessary in order to give the customers the opportunity to buy prescription medication through the webshop. Through integration of the systems, it is not just possible to buy prescription medication but it is also possible to check which prescriptions are available on the server.

Live chat with pharmacists on

No queue – same professional guidance

To ensure professionally strong guidance and provide the customers with the necessary sense of security, the e-commerce house behind the solution, Hesehus A/S, has integrated several online functions and features to substitute the physical shop assistant.

Among other things, the customers can have their questions answered 24 hours a day via the chat function ‘Ask your pharmacist' which is manned by pharmaconomists from the different pharmacies. That gives the customers an opportunity to be in contact with professional and educated employees directly through the webshop.

Total overview of the entire family

Another important and very central feature in the new webshop is the user-friendly prescription overview which guides the customer when buying prescription medication. The customer’s prescriptions are divided into different categories with related tips and good advice just like getting advice from the sales assistant. A new and fantastic part of the prescription overview has also made it possible for parents to gain access to their children’s prescriptions through dinApoteker. This creates a total overview for the entire family. The prescription overview is also satisfactory in relation to information about everything from dosage and date of issue to product description, number of remaining dispensing and various subsidy schemes which the customer is entitled to.

 Prescription overview for the whole family at

Mikkel Aastrup Nørreslet, owner of the pharmacy Marselisborg Apotek in Aarhus which is one of the 157 pharmacies in the consolidation

”With the new webshop we wanted to offer our customers the best possible guidance and service all the way offline as well as online. The new webshop satisfies an increasing need from our customers to be able to buy prescription medication from their living room with their personal data protected and with the freedom to have it delivered to the door or pick it up at the local pharmacy”'s e-commerce solution has user-friendly product images

Know your medication from the packaging

Last but not least, it includes product pictures of the individual product as well as product variants issued by different manufacturers. In this way, it is always easy for the customer to recognise the product normally used, even though the customer cannot remember the name of the medication.

Flexible order processing

The order system at is very flexible and it makes it possible for the local pharmacist, who receives the order, to change or adjust it. If the pharmacist during the order processing assesses that an ordered product is risky in connection with the health condition of the customer, or taken together with other medication prescribed to the customer, the pharmacist may contact the customer and explain the situation and change the order directly in the system. The price change will be adjusted directly in the system at the same time allowing any extra charge or repayment to happen automatically and in this way the customer avoids any inconvenience in the process.

Delivery adjusted to the individual customer

At the customer is king also when it comes to delivery. In addition to the standard distribution via post or click and collect either from the local pharmacy or from a nearby parcel shop, the customers can also have medication delivered by the pharmacy’s delivery service on the same day and at a suitable time. And if you need delivery here and now, most pharmacies can also deliver immediately by taxi if the need arises.

Overall solution on the Bizzkit e-commerce platform

The webshop is exclusively based on the e-commerce platform Bizzkit which like other standard e-commerce platforms is geared precisely for e-commerce but having the advantage that the platform also contains DAM, PIM and CMS.

Another advantage gained from Bizzkit is that the standard foundation is not locked or restricted and as a result can be adjusted to the individual customer allowing the customer to have precisely the functions and features which are fundamental for the customer's business. At this has resulted in integration to NemID, integration to several pharmacy systems and in the comprehensive prescription overview. is off to a very good start and the ambition to create a webshop where the customers feel safe when ordering prescription medical products has succeeded since prescription medication already now represents the majority of the orders in the webshop.


Bizzkit e-commerce platform

Case details

Launched in January 2017


Webshop, PIM, DAM, CMS and Design

Funktioner & features

Prescription overview, flexible order system and livechat

Integration of systems

Integration of NemID, the health data network and several pharmacy systems

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Lars Hedal, CEO at Hesehus
"Want to hear more?" Lars Hedal CEO +45 40 25 50 83