6 May 2021
Anniversary: 10 years of close and innovation-driven cooperation with Matas
After 10 years of close cooperation resulting in an ambitious e-commerce solution, impressive online growth and six e-commerce prizes, Denmark’s leading pharmacy chain within beauty and well-being, Matas, and Hesehus now celebrate their 10th anniversary.
Award-winning omnichannel experience
Having the title as the Danish webshop in which the Danes have most often shopped and an online growth of more than 50% in the last 11 successive quarters, Matas’s online success today is unquestionable. 10 years ago, when Matas approached Hesehus with the request to have a strategic e-commerce solution developed, Matas had a very clear objective in view: the new webshop should help ensure the customers the absolute best customer experience across channels online as well as in-store.
This resulted in the launch of the ambitious overall solution which through the close and innovative cooperation throughout the last decade has been further developed and with features such as visual search, live shopping and contribution to the Danish Google Assistant with the roll-out of voice-based search has helped cement Matas as one of Denmark’s absolute front-runners within e-commerce. A position which was also recognised in the competition for the E-Commerce Prize 2020 when Matas won gold in the category ‘Best omnichannel company” as well as the prestigious Gold Award.
10 years with ambitious online solutions for Matas
From the beginning, the Danish beauty giant has followed a very ambitious online and omnichannel strategy which is why the integration between the physical shops and matas.dk is a very key part in the development of the webshop. With matas.dk, Matas’s customers have obtained so much more than just an online counterpart to the Matas shop. In addition to access to Matas’s full selection within beauty and well-being, the solution also includes several digital guidance features such as 1:1 online chat with Matas’s in-store beauty consultants, visual search and a virtual make-up ‘try on’ function. Features which all make it possible for Matas to offer its customers precisely the inspiration and guidance they need when they need it and in the way they prefer it. And not least features which have proven to be key in the work of strengthening the shopping experience and the relation to the customers during the corona lockdowns in 2020.
The result of Matas’s huge adaptability and innovation-driven approach this past year is that Matas once again is among the finalists for this year's E-Commerce Prize in the category 'Best omnichannel company' and together with Hesehus in the category 'Best e-commerce case – web agency and other suppliers’.