6 May 2021

Anniversary: 10 years of close and innovation-driven cooperation with Matas

After 10 years of close cooperation resulting in an ambitious e-commerce solution, impressive online growth and six e-commerce prizes, Denmark’s leading pharmacy chain within beauty and well-being, Matas, and Hesehus now celebrate their 10th anniversary.

Award-winning omnichannel experience

Having the title as the Danish webshop in which the Danes have most often shopped and an online growth of more than 50% in the last 11 successive quarters, Matas’s online success today is unquestionable. 10 years ago, when Matas approached Hesehus with the request to have a strategic e-commerce solution developed, Matas had a very clear objective in view: the new webshop should help ensure the customers the absolute best customer experience across channels online as well as in-store.

This resulted in the launch of the ambitious overall solution which through the close and innovative cooperation throughout the last decade has been further developed and with features such as visual search, live shopping and contribution to the Danish Google Assistant with the roll-out of voice-based search has helped cement Matas as one of Denmark’s absolute front-runners within e-commerce. A position which was also recognised in the competition for the E-Commerce Prize 2020 when Matas won gold in the category ‘Best omnichannel company” as well as the prestigious Gold Award.

Brian Andersen, E-commerce Director at Matas

“In our cooperation during the last 10 years, Hesehus has taken a much more active role in our innovative initiatives as well as the daily commercial operation than what we usually expect from IT suppliers. Our permanent team in Hesehus is extremely dedicated and has therefore played a very significant role in our successful digital transformation.”

10 years with ambitious online solutions for Matas

From the beginning, the Danish beauty giant has followed a very ambitious online and omnichannel strategy which is why the integration between the physical shops and matas.dk is a very key part in the development of the webshop. With matas.dk, Matas’s customers have obtained so much more than just an online counterpart to the Matas shop. In addition to access to Matas’s full selection within beauty and well-being, the solution also includes several digital guidance features such as 1:1 online chat with Matas’s in-store beauty consultants, visual search and a virtual make-up ‘try on’ function. Features which all make it possible for Matas to offer its customers precisely the inspiration and guidance they need when they need it and in the way they prefer it. And not least features which have proven to be key in the work of strengthening the shopping experience and the relation to the customers during the corona lockdowns in 2020.

The result of Matas’s huge adaptability and innovation-driven approach this past year is that Matas once again is among the finalists for this year's E-Commerce Prize in the category 'Best omnichannel company' and together with Hesehus in the category 'Best e-commerce case – web agency and other suppliers’.

 Matas launches several innovative online initiatives such as visual search

Mette Reinholt Mortensen, COO at Hesehus

“The last 10 years with Matas have been and still are a great pleasure. It is very exciting and motivating for us as a development house to be able to work closely together with an innovation-driven omnichannel retailer such as Matas which is constantly raising the bar and keeps challenging us. A cooperation which for the past three years has taken us to completely new heights! And with Matas’s continued high level of ambition and drive, we are, if possible, in for an even more exciting and innovative cooperation in the future – and we very much look forward to it!”

Curious to know more?

Learn much more about Matas’s ambitious e-commerce solution and the innovative cooperation.

Check out the case about Matas here

Do you also need a unique and future-proof e-commerce solution? We would gladly invite you to a cup of coffee or we’ll stop by for a non-committal chat.

Contact Customer Relations Manager, Casper Bo Jørgensen, at tel.: +45 23 30 79 56 or write to: cbj@hesehus.dk

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