The first grocery shop online
Use the mobile as a shopping list
The app also contains a user-friendly feature for the customers who shop in the physical store, namely the function 'Shopping list'. With the mobile phone and the app, the shopping list is always right at hand for the customer. The feature also makes it possible for the customer to 'tick of' the product when it has been put it in the shopping cart. Last, but not least, the feature has been designed to allow the customer to add products to the shopping list directly from the weekly supermarket leaflet from Superbest which of course is also found in the app. In addition, the app contains recipes and a feature that enables the customers to place the ingredients for a specific recipe in the basket – all of them at once or just the ingredients the customer does not have in his or her kitchen cupboards.
The webshop was launched in November 2009 and the app in 2011
Webshop, PIM, DAM, CMS and Design
During the first period of time after the launch, the customer intake grew by 15-20%
Top 3 position at the E-Commerce Award 2010 in the category 'Cross-channel Integration'