Case: Inspiration

Inspiration behind experience shop

Inspiration has created a webshop where lifestyle is everything

Inspiration’s vision with the new webshop is to give the customers lifestyle with an impact – also online. The vision hits the behaviour of the consumers spot on as the consumers are no longer thinking in channels but expect to be met in the same way regardless of whether they visit the physical shop or the customer club, flick through the printed catalogue or browse the webshop. The consumers expect to be equally inspired, informed and serviced on all platforms. Therefore, Inspirations’ goal with the webshop is to integrate offline and online channels and hereby give the customers a total shopping experience.

Collections from Inspiration

Pin your favourite products

Inspiration is one of the first e-sellers in Denmark to take the social media Pinterest to heart and the company uses it actively in and around the webshop because its market segment and content is perfect for the media. One of the ways in which Inspiration uses Pinterest is to identify the most pinned, and hereby assumed most popular, products and then promote these in the shop windows as part of the display Trend of the Times. Hereby, Inspiration uses its valuable knowledge from Pinterest about what products the customers like the most.

Case details

Launched in November 2014


Webshop, PIM, DAM, CMS and Design

Functions & features

Responsive webshop, Masonry web design, social shopping, and use of Pinterest


Winner of the E-Commerce Award 2015 and 2017

Similar cases

More B2C cases by Hesehus

Lars Hedal, CEO at Hesehus
"Want to hear more?" Lars Hedal CEO +45 40 25 50 83