Case: Stylebox

Matas behind unique styling concept

With StyleBox by Matas, customers can be styled by in-store stylists

With StyleBox by Matas, Matas introduces its customers to a unique total experience of luxury, online as well as offline. With the concept StyleBox by Matas, Matas has gathered all areas of styling in one place. In six shops across the country, the customer can get the entire package as she is met by a team of hairdressers, make-up artists, nail technicians, and salespersons ready to give her a makeover. Of course it is also possible for the customer to buy all the products.

The customer can also visit the online StyleBox universe 24 hours a day. The webshop offers all the products as well as the newest beauty trends by use of videos, blogs, and articles. With the physical shops and the webshop, StyleBox definitely creates the ultimative shopping experience – online and offline.

Webshop in only eight weeks

As mentioned above, StyleBox by Matas was a completely new and unique concept in Denmark when it was launched in the summer 2013. It was therefore important that the project was kept a secret right up until the launch and at the same time it was also crucial to the PR effect that the webshop as well as the shops were ready to be launched at the same time. As a result, the website was developed in only eight weeks ready for the launch together with the StyleBox by Matas shops.

 The online StyleBox universe developed by Hesehus inspires with new makeup trends

Annette Kristine Poulsen from the blog Beautyspace

”Matas has created a brand new series of concept stores that has nothing to do with the ”stripes” as we know them. StyleBox is a beautystop where you can get an entire makeover"

Case details

Launched in June and November 2013


Webshop, PIM, DAM, CMS and Design

Functions & features

Responsive webshop, intuitive filtering and search function, and intelligent shopping basket


Eight weeks

The webshop was developed in only eight weeks

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Lars Hedal, CEO at Hesehus
"Want to hear more?" Lars Hedal CEO +45 40 25 50 83