Case: Kranz & Ziegler

E-commerce solution taps the synergies

 The jewelery company Kranz & Ziegler's e-commerce solution has been developed by Hesehus

The jewellery company Kranz & Ziegler and its sister brand Aagaard have merged into one organisation and in order to benefit the most from the synergies between the two companies, Kranz & Ziegler chose to go with Hesehus as its e-commerce solution provider like Aagaard. Hereby, Kranz & Ziegler could have the webshop built on the same basic platform as Aagaard's webshop.

Kranz & Ziegler’s webshop is not just easy for the customers to use, it also eases the work of the employees. One of the advantages of using the same platform is that Kranz & Ziegler’s webshop is based on the same Bizzkit PIM as Aagaard's webshop. This means that all products only have to be entered into one system and the employees just have to indicate in which of the two webshops the product should be active in. So the employees avoid having to learn how to use two different databases and maintain two systems and at the same time all employees are able to handle both webshops.

Thought-out webshop

Kranz & Ziegler's vision is that it must be easy for the customers to find all the information they need on the various products in order to decide whether to buy or not. An optimised webshop performance is crucial to the customers' purchase experience and thus also to the conversion rate. That is why Hesehus tested various purchase flows to find the purchase flow with the highest conversion rate as well as the following initiatives were incorporated in the webshop:

  • Integrated size guide for each product – it is easy for the customer to choose the right size.
  • All product images are of very high resolution and with the zoom system, the customer is able to see even the smallest of details in the product which is important when you buy jewellery.
  • The customer can easily follow his/her order with a track&trace number – the customer feels more secure about shopping for jewellery online.

Webshop prepared for cross-border e-commerce

Kranz & Ziegler has great ambitions on the Internet – also internationally. The webshop is therefore prepared to go cross-border and is, for example, set up to handle all types of currency. This means that the technical adjustments necessary to open a webshop in a new country are quite small. As part of Kranz & Ziegler’s international strategy, the new e-commerce solution contains different states in which it can be displayed:

  • Ordinary webshop with complete shopping function – as in Denmark.
  • Webshop without an actual shopping function but with information on dealers registered to the site – as in Sweden. Here Kranz & Ziegler has dealers but no online sales yet.
  • page without purchase function and without direct information about dealers, but with a standard contact page - to countries where Kranz & Ziegler does not yet have dealers and does not sell via the webshop.

Case details

Launched in November 2013


Webshop, PIM, DAM, CMS and Design

Functions & features

Integrated size guide for each product, ready to go cross-border, and flexible delivery


Set up to handle all types of currency

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Lars Hedal, CEO at Hesehus
"Want to hear more?" Lars Hedal CEO +45 40 25 50 83