The customers have numerous online jewellery suppliers to choose from so one of the criteria for a successful webshop is to offer the best possible customer service. The product list pages have an integrated, sophisticated filtration menu where the customer can filter displayed products based on, e.g. brand, price, material, colour, stone and carat. This makes considerable demands on the underlying solution – demands that are fulfilled by the Hesehus 6 platform.
Aagaard launched its new online universe in August 2011 and the reactions from Aagaard's dealers have been very positive. That Aagaard is responsible for all sales and marketing of the webshop but the local goldsmith acts as the consignor, have proven to be the perfect strategy and not least the breeding ground for further strengthening the cooperation between Aagaard and its dealer network.