Case: Stof & Stil
Stof & Stil launches new, international webshop
From 1 to 28 shops
Stof & Stil was founded in 1980 starting with just one single shop in Herning. But the company grew fast and today it counts 28 shops in Denmark, Sweden, Norway and Germany. Also mail order sales and later online sales led to further growth and expansions. With the new, innovative e-commerce solution developed on the Bizzkit platform, online sales are now a primary element in Stof & Stil’s long-term, strategic objectives.


The customer needs to be inspired
Stof & Stil’s new webshop is an inspiring digital universe created in an exquisite and inviting design with focus on user experience and a high level of customer involvement. In addition to shopping in the webshop, the customers can play with the many different materials, colours and products on their own personal moodboards. The design is, i.a., characterised by large , inspiring product images and the webshop gives the customers plenty of suggestions and not least opportunities to test ideas so that they become inspired to create exiting and funny DIY projects.
Josephine Hagger, E-commerce Manager at Stof & Stil
“The aim of the new webshop is to provide our online customers with the best possible shopping experience. We achieve this by meeting them visually with an exquisite and inviting design, ensuring that they have optimal user-friendliness in the form of an intuitive and simple navigation on the site and not least by giving them plenty of inspiration, advice and guidance, e.g. in the form of our new feature STOF & STIL Moodboard which functions as the customers' own inspiration pin-up board”
Case details
Launched in February 2016
Now present in 12 countries, among these in Great Britain, Sweden, Germany, Austria and Spain
Platform
Webshop, PIM, DAM, CMS, and Design
Functions & features
STOF & STIL Moodboard, STOF & STIL Kit, and integration with the social media
Awards
Top 3 position at the E-Commerce Award 2016
Similar cases