Shoppable image universe increases conversion
Katrine Bækgaard Stotz, Content Marketing Specialist at BilligVVS
"A key element of our business strategy is ease of use, and therefore it is also crucial for us to offer our customers relevant content no matter where they are in the shopping process. The new inspiration universe allows us to help our customers even more already in the inspiration phase. And we can see this directly on the bottom line, where the conversion rate has increased by 19% and the basket size by 17% for customers who have visited the inspiration universe"
Shoppable: Go from inspiration to purchase
The inspiration universe gives BilligVVS’ customers the opportunity to surf around among a sea of beautiful images showing decor models and seek inspiration for their upcoming DIY project – whether it be in the bathroom, utility room, garden, kitchen, bedroom or living room.
One of the unique and key features is that the inspiration universe is shoppable and thus designed to integrate directly to the webshop. Through the clickable hotspots in the images, customers can open a preview of each product from which they can quickly get an overview of product details and price, go to the product page or put the product directly into their shopping cart.
In other words, the hotspots make it possible to move seamlessly from inspiration to purchase, and they make it possible to combine the interior and design aspects of the shopping process with information on the more technical aspects and features of the products.
Design and concept development
Functions & features
Shoppable images and flexible product search with photo tags
Conversion rate increased by 19% and basket size increased by 17% for visitors to the inspiration universe