High data quality and performance insights
In the new total solution, Hesehus ensures – by using the frontend technology React – optimal performance on BabySam.dk, which can, for example, be seen in the website’s rapid load time. Furthermore, BabySam uses the solution’s PIM to set up and place products at both product list level and on the individual product page, which makes it very easy for the customers to navigate around different variants and colours within the individual product. For example, at product list level customers can find out what sizes and colours an individual product is available in simply by hovering over the product image.
Internally, BabySam can now, via the integrated reporting tool Kibana – which, partially via live dashboards, shows sales broken down according to payment form, breakdown of orders in various warehouses and sales of brands and product categories – react in real time to the online shop’s most important KPIs as well as sales and delivery parameters. This gives the company the opportunity to look dynamically at areas such as a product group, warehouse or brand in order to achieve a more detailed snapshot and thus plan what efforts are needed to ensure optimal sales. Furthermore, BabySam can also, via the different dashboards, follow along with current campaigns, see where there is most activity, what discounts the campaigns have triggered and what in general has proven most popular with customers.
Personalised content provides the best customer experience
In order to give their customers the ultimate customer journey, BabySam has collaborated with one of Hesehus’ regular partners, recommendation experts Raptor, which has led to the integration of personalisation tool Bizzkit Raptor into the solution. This generic module, which can be adapted to the individual customer’s solution, is based on data mining, advanced algorithms and machine learning and is thus able to produce 1:1 personalisation for BabySam’s customers based on their online behaviour. This means, among other benefits, that BabySam’s customers are presented with personalised product lists based on an individual customer’s history, preferences and behaviour, just as the functions ’Similar products’ and ’Other customers also bought’ are based on data from the module.
Furthermore, the busy family with young children, who have perhaps viewed BabySam’s online shop on several occasions in their search for the perfect car seat, do not need to scroll through the entire selection of car seats once more, as they can use the function ’Last viewed’, which with a single click presents the customers with the products they have previously looked at.