1 May 2020
Let's go live shopping
Live shopping is one of the e-commerce trends which are now seriously accelerating during the corona crisis where access to the physical shops is limited. The live shopping technology makes it possible for e-commerce companies to inspire and guide their customers online in ways which were previously reserved for the physical shops. An initiative which can not only strengthen online sales during the crisis but which certainly also strengthens the shopping experience and the relation to the customers in the future.
LIGHTS, CAMERA, ACTION!
Live shopping had its breakthrough on the e-commerce stage last year during the 11/11 Shopping Festival in China, also better known as Singles’ Day where large brands such as L’Oreal, Levi’s and Nestlé successfully used the technology to give the consumers a very unique 24 hours shopping experience filled with exciting content, inspiration and exclusive product launches. When the crisis hit China only a few months later, the development accelerated and in a short period of time, live shopping became one of the most popular shopping phenomena in China.
Now we are also starting to see this development in Denmark where more and more Danish e-commerce companies choose to invest in live shopping. Live shopping also includes live streaming events where the customers can ask questions and shop directly from the video. In a time when social distance means fewer touch points between brands and potential customers, e-commerce companies may benefit a lot from incorporating live shopping in their business strategy.
Are you interested in hearing more about how you via live shopping can create exceptional and personal shopping experiences which drive sales online and which place you in the strongest possible position during and after the corona crisis?
Please call our Managing Director Lars Hedal at: +45 40 25 50 83 or write to email@example.com