Case: VIKING Life-Saving Equipment A/S
Complete online platform
Four sites managed in one CMS
VIKING’s product range is targeted various target groups and to satisfy the individual target group optimally, its new total solution is centred around four separate sites.
- VIKING Life which is VIKING’s corporate site and includes the total product range and onboard training via VIKING Saatsea.
- VIKING Fire which services firefighters and offers high quality firefighting equipment clothing.
- VIKING Fire USA which services firefighters and offers high quality firefighting equipment clothing in the USA.
- VIKING Yachting which provides liferafts and other rescue equipment for leisure sailing.
Unique design and content
The four sites are based on the Hesehus 6 e-commerce platform which like other standard e-commerce platforms is geared precisely for e-commerce but having the advantage that the platform also contains media bank, PIM and CMS. With the new online platform, VIKING has obtained a complete solution for the handling of complex product data as well as rich digital asset management, content management and classical e-commerce functions.
Another benefit gained from Hesehus 6 is that the standard foundation is not locked or restricted and as a result can be adjusted to the individual customer – in this case VIKING which has created four unique sites via the use of segments in the CMS each with its own design and specific content administered in one place.
This has very much eased the work procedure for VIKING’s employees who no longer have to learn how to use different systems and furthermore can use the same product descriptions for the various sites which in particular is an advantage in VIKING Life that unites product groups from the three other sites.
Assortment management across markets
Launch of VIKING Fire and VIKING Fire USA in December 2015, VIKING Life in September 2016 and VIKING Yachting in January 2017
Webshop, PIM, Media Bank, CMS, Design and Catalogue production
Functions & features
Assortment management, advanced pricing and measurement site suit configurator
Four separate sites administered in the same CMS