The content that does not come from the PIM solution is managed by the software product Bizzkit CMS a content editor developed by Hesehus. The editor contains many interesting features which make it easy to build the content exactly as requested by BG Group. It is, i.a., possible for the user to create all the rows and columns he or she wants and also to move content using "drag and drop".
A new common PIM has been established for BG Group's new webshop, resulting in optimised business processes for BG Group by pooling all product enrichment, i.e. combined access to manage all product information. In this way Hesehus accommodates BG Group's wish to both preserve the strength of existing brands, while enhancing the visibility of the overall product range.