Case: ICM

B2B total solution with growth potential

ICM, Denmark's leading provider of work environment solutions, launches new B2B total solution from Hesehus

In close cooperation with Hesehus ICM, Denmark’s leading supplier of working environment solutions and related services, has developed a new overall solution customised optimally to the needs of the company. Quality, user-friendliness, and not least efficiency improvement of internal processes has been emphasised. By having the very best webshop in the industry and also by obtaining efficient marketing processes, ICM can expect a considerable growth potential in the online turnover and the solution will make it possible for ICM to satisfy its full potential.

If it is to be easy being a customer, it should of course be easy to find the right product. This is ensured by means of powerful functions in the webshop as well as communication of why ICM is the right partner. Using an online chat function and having the option of product comparison, the customer can find help to choose the product that best matches the need. In addition, ICM makes it easier for its customers to return and shop again through offers of favourite lists and fast reordering of previous orders.

Complete administration system ensures efficient management

The e-commerce platform Bizzkit forms the basis of ICM’s new solution, and one of the many advantages of the platform is that it is the only solution on the market that joins responsive webshop, PIM, media bank, and automatic catalogue production in one modular solution. The administration of the solution is managed via a complete administration system which makes it easy to structure and update market-oriented information. This is clearly a contributory factor in the efficiency improvement of ICM’s internal marketing processes and thus the opportunity to meet the customers in the right way.