Denmark's leading provider of workplace environment solutions, ICM, has developed a comprehensive solution in close collaboration with Hesehus, optimized to meet the company's needs. Emphasis has been placed on quality, user-friendliness, and, not least, the streamlining of internal processes, so the webshop benefits both customers and employees. The webshop has quickly proven to be a great success, contributing to a 104% increase in ICM's double-digit million online revenue since the webshop launched. We continuously optimize the shop and have helped increase the conversion rate by 1.5 percentage points over the past three years.

It should be easy to be a customer online

When it comes to the work environment, the quality of the products must be top-notch, and it should be easy to find the product that ensures safety in your specific job. This is achieved through strong features in the shop that make it easy to find relevant products, but also through the presentation of ICM’s products. The customer can, among other things, use the efficient chat function and product comparison to choose what best matches their needs. The solution also incorporates features such as favorite lists and quick reordering of previous orders. This makes it easier for customers to return and shop again and again.

Strong system architecture to benefit customers and internally

ICM's solution is based on Bizzkit. It has created a robust e-commerce platform that is easy to customize to each customer's needs. This means that ICM can offer their largest customers their own tailored customer journeys and assortments that perfectly match their needs. Additionally, the e-commerce solution has made it possible to streamline a wide range of ICM's internal marketing processes because the different systems in Bizzkit (PIM, DAM, and CMS) work seamlessly together. This has reduced cumbersome tasks for ICM's e-commerce team and freed them to work on initiatives that create higher value for customers.