A sophisticated PIM is the key to success
In addition to products, the PIM contains a wide range of documents that are divided into different types such as ‘User Guide’, ‘Safety Data Sheet’ and ‘Data Sheet’. Just like the many product images, the documents may be assigned to products, product types or product lines. A specific type can also be assigned to the product images, e.g. 'to Web', 'to Catalogue' or 'Technical Drawing'. With this PIM, Lemvigh-Müller is able to keep track of the many unique products and by means of the sophisticated subdivision, the company ensures that the products can easily be used in the webshop, on the personalised sites, in the mobile application, and in various product catalogues.
Lemvigh-Müller actively involves the supplier
To make the PIM as useful as possible, Lemvigh-Müller involves its troop of suppliers in the collection of data. The individual supplier is responsible for setting up and updating products and the system allows the suppliers to set up product lists and product types. This provides the individual supplier with a certain sense of ownership of the pPIM and Lemvigh-Müller is ensured committed suppliers who make sure to maintain the product information.
Lemvigh-Müller maintains an administrative overview of the many supplier products by means of an integrated rating system in the PIM which informs administrators and product managers in Lemvigh-Müller about how much information the individual supplier has provided for the individual product. This means that the product managers can encourage the individual supplier to fill in missing information in order to constantly keep the PIM optimally updated. In addition, the system is set up to always notify the product managers when a supplier wants to enter new products or update existing products. This is important as the product manager is responsible for approving the changes before they appear in the PIM.
Last but not least, the administrators can select products that need to be translated into a given language and send the job to a selected translator. The translator places the new text in the system and sends it for approval by the PIM administrator.
Launched in August 2010
PIM and DAM
A product range of more than 300,000 unique units
Winner of the E-Commerce Award in 2012 in the category ‘B2B’