300,000 different products require structure
The PIM contains 300,000 products which all have various product information assigned. The products are divided into Lemvigh-Müller’s product hierarchy 'LM Basis Catalogue’ in which the individual product is divided into an overall product group such as 'Bath and Sanitary Appliances’, ‘Heat and Ventilation’ or ‘Lighting’. Subsequently, various product lines and product lists may be assigned to the product, e.g. under the product group 'Lighting’ where product lines such as ‘Table Lamps’, ‘Outdoor Lighting’ and ‘Pendants’ can be assigned to the products. The products can also be grouped in product types where a common description, image, etc. applies to all types of the product in question. This typically applies to products that vary in size and colour but can be described using the same image and text. An example is the product type ‘Brynje Safety Shoes Model Flex Protection’ which contains ten products available in the ten different sizes in which the shoe is sold.
In addition to products, the PIM contains a wide range of documents that are divided into different types such as ‘User Guide’, ‘Safety Data Sheet’ and ‘Data Sheet’. Just like the many product images, the documents may be assigned to products, product types or product lines. A specific type can also be assigned to the product images, e.g. 'to Web', 'to Catalogue' or 'Technical Drawing'. With this PIM, Lemvigh-Müller is able to keep track of the many unique products and by means of the sophisticated subdivision, the company ensures that the products can easily be used in the webshop, on the personalised sites, in the mobile application, and in various product catalogues.