20 December 2019
70% growth in Black Week for Hesehus’s customers
This year’s Black Week headed by Black Friday broke all records again and this is certainly also the case for Hesehus’s customers with a total revenue growth of as much as 70%. Get three key learnings from this year’s largest trading day online.
Significant mobile success
This year’s Black Friday was also a cementing of the mobile as the consumers’ preferred shopping and payment device. In Hesehus, this tendency has been clearly identifiable this recent year where the increase in traffic from mobile units to the customers’ solutions being 50% and during the Black Week, we experienced more than 2.5 times more traffic from mobile units than from desktop.