8 December 2020

Black Week broke all records: 70% revenue growth for Hesehus’s customers   

Again this year, the Danes set new records for the online sales during Black Week and shopped for more than DKK 3 billion in total. Hesehus’s customers experienced a boom in orders which resulted in a total revenue growth of as much as 70% for the second year running.   

CEO at Hesehus, Lars Hedal

”With a total revenue growth of no less than 70% at our customers, we must say that it has been yet another fantastic Black Week. For many of our B2C customers, Black Week is a very crucial week of the year so focus was obviously on an optimal operation of our customers’ solutions and with the appropriate corona distance, the team was ready in the war room during Black Friday to take action immediately should the need arise”   

70% revenue growth for Hesehus’s customers during Black Week

From Black Friday to Black Week

This year, the Danish consumers as well as the e-commerce companies cemented the fact that Black Friday has now for real been transformed into a week’s shopping spree, namely Black Week. In the 100 largest webshops in Denmark from Monday to Thursday up to Black Friday, the payment company Nets registered significantly more transactions than last year and the same tendency applied Saturday and Sunday after Black Friday where more significant online records were set.

The payment provider MobilePay experienced the same tendency where the use of mobile pay in e-commerce from Monday to Thursday grew by no less than 96%, in particular Monday and Tuesday where the growth reached 150%. In MobilePay, the high revenue growth also continued Saturday and Sunday where the turnover reached DKK 1.2 billion equal to a total growth of 48% compared to last year. However, Black Friday is still top of the list of busiest days during Black Week but with offers and Black Week campaigns which start earlier and last longer, the consumption and the willingness to buy is spread over the entire week. A tendency which we also saw in China where Singles Day this year no longer just lasted 24 hours but ran from 1 to 11 November.

However, the Danish consumers’ willingness to buy was apparent and in the Danish Chamber of Commerce Digital Trade, where a perfect e-commerce storm was anticipated during Black Week, the estimate is that the Danish consumers have online shopped for more than DKK 3 billion in online shops in Denmark. Among Hesehus’s customers, which include some of the largest webshops in Denmark such as Matas, BabySam and Zizzi, shopping figures were high all week – with significant increases in the turnover for several of them compared to last year's Black Week.

Do you want to know more about how to best prepare for Black Week 2021? We would like to invite you for a cup of coffee or we can visit you for a non-binding talk.

Please contact CEO, Lars Hedal, at: +45 40 25 50 83 or write to: hedal@hesehus.dk

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