Case: Aktiv Guld

New webshop ensures optimal customer service

Webshop benefits both customers and Aktiv Guld

One of the leading total suppliers for the gold and silversmith industry in The Nordic countries Aktiv Guld has gone live with a new dealer webshop. The webshop has been launched in Denmark as well as in Sweden with the aim to ensure the customers the best service.

Customers daily place a great number of very different orders, which are all handled manually, so Aktiv Guld has been very busy. And since the company via a high level of service and daily delivery also serves as a stock for many watchmakers, goldsmiths, etc., Aktiv Guld has experienced an increase in daily placing of new orders to be handled. To continue to be able to provide the best service to its customers, Aktiv Guld has in cooperation with Hesehus developed an e-commerce solution which benefits both the customers as well as Aktiv Guld. The customer obtains more flexibility in terms of the time of placing the order with the option of placing standard orders via self-service, and Aktiv Guld is able to release resources for other tasks such as maintenance of product data and not least servicing of more complicated orders that require personal service.

New webshop benefits both Aktiv Guld and its customers
New webshop for the leading supplier for the gold and silversmith industry
Sophisticated price engine is integrated in the webshop

Sophisticated price engine for varying pricing

Aktiv Guld has a product catalogue that includes more than 10,000 items and the products are priced in various ways which makes great demands on the e-commerce solution. To comply with the requests from Aktiv Guld, the webshop includes a sophisticated price engine which takes the many parameters that influence the price calculations into account.

The prices are for example calculated per gram, kilo and metre. The webshop also includes a number of custom-made products and the price depends on different variables specified by the customers. Finally, Aktiv Guld is selling a number of products that have a work price as well as a commodity price of which the latter is updated daily and this is also handled in the webshop.

Available information and high level of security

In the webshop, all visitors can read about Aktiv Guld and find information about courses and seminars held by the company, delivery terms, terms and conditions of sale, vacancies, etc.

Since Aktiv Guld’s webshop is a dealer webshop, it requires a login to allow the individual customer to see all products and make a purchase in the webshop. A login is easily ordered from the front page of the webshop which of course is also visible for all visitors.

Through the solution, it is possible for Aktiv Guld to share information about and descriptions of the company, selected products, and wanted topics but it also maintains the security necessary when selling products for the gold and silversmith industry.

Lots of advantages for the customers

When logged in as a customer, the webshop offers many features and functions. As mentioned before, it is, i.a., possible to have the system calculate an estimated price based on the parameters which are relevant for the product in question. Furthermore, automatic information is provided when a discount can be earned if a customer buys more products in case of products with a quantity discount just like the customer is also automatically informed of other forms of discounts when placing an order, and invoice information is automatically provided from the customer’s master data.  

Dealer webshop with numerous advantages

Case details

Launched in May 2015


Webshop, PIM, DAM and CMS

Functions & features

Sophisticated price engine, language versioning


Denmark and Sweden

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Contact us

Want to hear more?

Lars Hedal

hedal@hesehus.dk       +45 40 25 50 83

Lars Hedal, CEO at Hesehus