Press release

Bokusgruppen kicks off their digital transformation with a PIM first approach

24/06/2025

Tobias Viftrup Cramer

Content Specialist

Bokusgruppen wants the ability to have an assortment of more than 20 million books online. Bizzkit PIM is fulfilling this ambitious dream.

Bokusgruppen is on a journey of changing the foundation of their e-commerce platform. The goal is to win market shares and scale the company more efficiently going forward, while improving the experience for their customers.

Their new Product Information Management System, Bizzkit PIM has gone live. That means that Bokusgruppens is on the fast track to bringing their millions of products closer to the customer.

“Our vision is that everyone should experience the joy of reading, every day! Part of this is to make book buying effortless and inspiring. Both online and offline. Bizzkit PIM is helping us being capable of scaling and improving effortlessly in the coming years. This transformation will help make our online experience just as seamless and engaging as our physical stores. “

Kent Karlsson, CIO at Bokusgruppen

Millions of Products available anywhere

Bokusgruppen currently has about 13 million products in its assortment but wants to able to quickly scale to 20 million unique products. This calls for a PIM first approach and can only be achieved with a powerful system that can handle the data volume. The system must be able to enrich all the data, synchronize for different channels, and activate the products across web, app, store and more.

Bokusgruppen selected their PIM based on a Performance & Load test with 20 million products and many simultaneous users. It showed that Bizzkit PIM was the most suitable PIM that could meet all Bokusgruppen's needs for a modern digital commerce solution and serve as the cornerstone for their new solution.

"Bizzkit is a true partner in our journey. Faced with the complexity of handling millions of products, their team didn't just deliver a system – they worked closely with us to shape it into the right solution. What sets Bizzkit apart is their people. Their adaptability and commitment have empowered our business users and brought us closer to the product data vision we set out to achieve."

Kent Karlsson, CIO at Bokusgruppen

The future for Bokus

With the new digital foundation in place, Bokusgruppen will continue enhancing its online presence, improving omnichannel integration, and expanding its B2B offerings. The collaboration with Bizzkit is a key step in achieving its long-term strategic goals, reinforcing its position as Sweden’s leading book retailer in an increasingly digital-first world.

“Seeing Bokusgruppen being able to create a new and improved product data infrastructure in Bizzkit PIM is a major milestone. Bokusgruppen’s ambitions are pushing the limits of most PIM systems. But Bizzkit PIM isn’t most systems. It’s a uniquely scalable platform that handles many millions of products. And Bokusgruppen is the right partner to push those boundaries. They have already proven that they can handle the massive scale and complexity that comes with the book market.”

Lene Damgaard Mandsen, CPO at Hesehus

Om virksomhederne:

Bokusgruppen is Sweden’s market-leading book retailer which, with the strong and complementary brands Bokus, Bokus Play, Akademibokhandeln and BTJ, reaches a very large share of Sweden’s population. In addition to books in all channels and formats, a large and inspirational range of other products is also offered.

Sales amount to SEK 2.0 billion (2024).

Bizzkit is one of the most ambitious and award-winning e-commerce platforms in Scandinavia consisting of PIM, DAM, CMS, and Search. Bizzkit enables companies to continually build state-of-the-art e-commerce solutions on connected composable architecture, which ensures scalability, flexibility, and longevity.

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