Significant boost of online presence
With the new webshop, EP will boost its online presence significantly and provide the customers with the opportunity for easy and simple shopping when convenient. EP’s wide and at times complex range of products is no obstacle since the webshop’s integrated filtering options make it easy for the customers to find exactly the products which match their requests.
One of the many functions which help the customers find exactly the right product is the very flexible and dynamic attribute engine. The attribute engine is capable of handling a vast number of product attributes such as ‘brand’, ‘weight’ and 'operation’ but also the more product specific such as ‘shovel capacity’ and ‘trimming speed’ which gives EP a unique possibility of guiding its customers right down to detail level. The solution also includes a sophisticated price engine to calculate personalised prices based on different agreements presenting the customers with the precise price that applies to them.
Efficient sales tool
At the same time, the new e-commerce solution serves as an efficient sales tool for EP’s salespersons as they due to the following features are able to:
1. Handle the different sales districts with relating customer groups.
2. Log into the customer’s account, see and even search the order history and specifically place an order on behalf of the customer.
3. Quickly come back to the customer with detailed information and personalised feedback on products which are sold via requests through the shop. It is possible because the product hierarchy has been expanded to a third level in which the customer immediately can specify the precise variant of the product requested, e.g. the relevant machine with or without front camera, reverse alert or similar.
4. Look for and maintain the full order history stored in one place for each individual customer. The solution has been created with a two-way order integration which ensures the import of orders from the webshop as well as EP’s ERP system Navision even for orders placed before the implementation of the webshop which is a huge advantage for the salesperson in connection with the preparation of price agreements compared to previously placed orders.
5. Retrieve data sheets and other presentation material ready for use via their salesperson login.