With more than 150 companies, ASSA ABLOY is the world’s leading supplier of door opening solutions and locking systems. Especially in the rapidly growing electromechanical security segment, the group has a leading position within areas such as access control, identification technology, door automatisation and hotel security. Since its founding in 1994, when Swedish ASSA merged with Finnish ABLOY, ASSA ABLOY has grown from a regional company to an international group with 37,000 employees and a turnover of approx. EUR 4 billion and the group now houses brands such as Yale, Lockwood, Medeco, EM Entrematic and Danish Ruko.
Exploiting synergies between brands
With a wide range of brands in the portfolio, ASSA ABLOY faced the challenge of having to avoid confusing brand messages to the markets, too many technical platforms, ineffective catalogue production, and not least costs that were too high. In other words, ASSA ABLOY had a desire to exploit the synergies between the individual brands and thereby ensure a lower cost level. To help with that task, ASSA ABLOY teamed up with Hesehus in 2007, a company that since 2006 had had the Scandinavian brands - including Denmark’s leading total supplier for the lock and security market Ruko – as clients and thus already knew ASSA ABLOY's product portfolio.