Case: ASSA ABLOY
The world's leading supplier of locks and keys
One of the strong brands using the solution is Yale, that produces 23 language versions of its catalogues ranging from Chinese to Polish and Spanish. Danish Ruko is not only producing catalogues and price lists internally - it has made the solution available to its suppliers and thereby given them the opportunity to develop specific customer catalogues.
At the same time, ASSA ABLOY has launched the project One Web, which aims to unite the group's 280 sites and 850 domains in a new global website universe that ensures clear and consistent communication on the Internet. The ASSA ABLOY One Web Master Product Catalogue is in many cases integrated with each company's financial systems and provides data for many of the companies' websites and online shops including EM Entrematic. In the autumn 2009 EM Entrematic launched its webshop for six major selected dealers, and just six months later, the selected dealers placed 45% of all their orders electronically. EM Entrematic has subsequently opened the webshop up for a larger number of dealers and added more language versions - still with One Web Master Product Catalogue as the core.
Sharing of enormous amount of data
ASSA ABLOY's vision was to share the enormous amount of data between the individual brands and Hesehus has managed to do so with the development of The ASSA ABLOY One Web Master Product Catalogue (MPC). The ASSA ABLOY One Web Master Product Catalogue is based on the software product Hesehus and contains a sophisticated PIM and media bank which is used for automatic production of catalogues and price lists and serves as a supplier of texts, images and product information for the companies' websites and online shops.
Through a login-based website, each company under ASSA ABLOY can now prepare complete catalogues and price lists without having to install a particular piece of software. The design for the automatic catalogue is either based on ASSA ABLOY’s standard catalogue designs which have been designed by the graphics department at Hesehus on the basis of ASSA ABLOY’s brand manual or on the individual brand’s own design. Within minutes, the user is presented with a completed PDF in either low resolution for normal printout or high resolution incl. crop marks ready for printing. With the automatic catalogue production, ASSA ABLOY has created a more recognisable identity, and not least reduced the companies' expenses for production of catalogues and price lists substantially. The solution is managed centrally by ASSA ABLOY ’s One Web Team from the headquarters in Stockholm, but the individual companies on six continents are in constant dialogue with Hesehus in relation to support, and especially the further development of the solution, so it becomes tailored specifically to the individual company and their wishes
Launched in January 2006
PIM, Media Bank, Design, and Catalogue
Flexible catalogue production
Each brand can design its own catalogues
The solution is customised to the various companies located on six different continents in order to maintain brand identity